At AP+M, one of the largest worldwide independent stocking distributors of both heavy-duty and aero-derivative gas turbine parts, we have significantly expanded both our product offering and global presence, compelling the launch of a refreshed brand. AP+M’s revitalized identity and strengthened capabilities are displayed through our dynamic, newly designed website and social media accounts. A comprehensive exhibit of the rebranding can be seen during POWER-GEN International, December 13-15, 2016.
Our new brand showcases AP+M as a global expert and provider of industrial gas turbine (IGT) engine parts for operators, end-users, depots, and repair facilities around the world. As a core component of the “Wherever + Whenever” campaign, the new brand look and feel illustrates AP+M’s strength as an international distributor of quality original equipment manufacturer (OEM) parts and a maintenance repair and overhaul (MRO) service provider.
“We’re excited to share AP+M’s story with the world through this launch of our refreshed brand,” said Greg Young, President & CEO of AP+M. “No other distributor can deliver quality parts and services like AP+M. We offer a one-stop-shop experience through our extensive inventory and repair services at competitive prices to the international market. The timing of an IGT company’s needs is unpredictable; AP+M understands this better than any other provider. Our global reach keeps you up and running wherever you are, whenever you need support.”
AP+M’s new logo is an inspired evolution to express our company’s key values as a parts provider. Color theory is applied to represent a sense of urgency; a strong, bold font conveys reliability and the font’s slant projects speed. The “Wherever + Whenever” omnichannel brand launch campaign, led by marketing, advertising, and public relations agency Dream Factory, broadcasts AP+M’s continuing mission to be an integral part of our customer’s operations and the IGT aftermarket distributor of choice for OEMs.
The new brand will be on display at POWER-GEN International in Orlando, Florida, December 13-15, 2016. Visit AP+M at booth #2822 to be one of the first to experience the industry leader’s new look and feel.
