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Privacy Policy

Last Updated: November 29, 2023

Introduction

AP4 Group (“we”, “our”, or “us”) values your privacy. This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use ap4.com (the “Website”) and the choices you have associated with that data.


This policy applies to information we collect:

  • On this Website.
  • In email, text, and other electronic messages between you and this Website.
  • Please note that we may ask you to verify your identity before responding to such requests.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by us or any third party (including our affiliates and subsidiaries); or
  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website.

Information Collection and Use

Personal Data

While using our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”).

Personal Data may include, but is not limited to:

  • Email address
  • First name and last name
  • Phone number 
  • Address, state, province, ZIP/postal code, city
  • IP address
The information we collect on or through our Website may include:
 
  • Information that you provide by filling in forms on our Website. This includes information you provide on our Contact Us form.
  • Records and copies of your correspondence (including email addresses) if you contact us. 
  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
We may use your Personal Data to:
 
  • Present the Website and its contents to you. 
  • Provide you with information, products, or services that you request from us. 
  • Fulfill any other purpose for which you provide it. 
  • Carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • Notify you about changes to our Website or any products or services we offer or provide through it. 
  • In any other way we may describe when you provide the information. 
  • Contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.
  • For any purpose without your consent. 
 
Usage Data

When you use our website, we may collect certain information about your device and your use of our Website. This information may include your IP address, the type of device you are using, the type of web browser you are using, the pages on our website that you visit, the time and date of your visit, and other information about your use of our website (“Usage Data”).

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. The cookies deployed on this website include:
      • Strictly Necessary Cookies – These cookies are required for maintaining security, improving Website navigation, and accessing secure areas of the Website, among other essential functions. These cookies cannot be disabled.
      • Preference Cookies – We use these cookies to remember your preferences you select when you visit our Website including language, region, login credentials, and other choices you made in the past. 
      • Statistics Cookies – We use these cookies to track your activity on our Website, which includes the pages you visit, products you view, and links you click. This includes cookies placed by third-party analytics services. This data is anonymized and aggregated to inform our marketing efforts. 
      • Marketing Cookies – These cookies track your online activity to help third parties deliver relevant advertisements. Please see Third-Party Use of Cookies and Other Tracking Technology for more information about the third parties that collect data on our website.
  • Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages or and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. 
We use Usage Data to operate, maintain, and improve our website and to provide the services and features that you request. We may also use this information to monitor use, detect issues, analyze user activities, and improve the performance of your experience on our Website. 
 
 

Third Party Use of Cookies and Other Tracking Technologies

We use Google Analytics and AdSense to collect information about your use of our website. These services use cookies and other tracking technologies to collect information about your use of our website and other websites. This information may be used to personalize the content that we show you on our website and other websites.

You may opt-out of the collection of information by Google Analytics by visiting the Google Analytics opt-out page. You may also opt out of personalized advertising by visiting the Google Ads Settings page. 

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Data you provide to us. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. 

Disclosure of Your Information

We are the sole owners of the information collected on this website. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose Personal Data that we collect or you provide as described in this Privacy Policy:

  • To our subsidiaries and affiliates. 
  • To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Data confidential and use it only for the purposes for which we disclose it to them. 
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of AP4’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by AP4 about our Website users is among the assets transferred.
  • To fulfill the purpose for which you provide it.  
  • For any other purpose disclosed by us when you provide the information. 
  • With your consent. 
 
We may also disclose your Personal Data: 
  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request. 
  • To enforce or apply our terms of use, terms and conditions of sale, terms and conditions of purchase, other agreements, including for billing and collection purposes. 
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of AP4, our customers, or others. 

GDPR Compliance Statement

If you are from the United Kingdom (UK) or European Economic Area (EEA), AP4 Group’s legal basis for collecting and using the Personal Data described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

AP4 Group may process your Personal Data because:
  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it’s not overridden by your rights
  • To comply with the law
 
Retention of Data
AP4 Group will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
 
AP4 Group will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.
 
 
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
 
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.
 
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
 
AP4 Group will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other Personal Data .
 
 
Your Data Protection Rights Under General Data Protection Regulation (GDPR)
If you are a resident of the UK or EEA, you have certain data protection rights. AP4 Group aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
 
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
 
In certain circumstances, you have the following data protection rights:
 
  • The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your Personal Data .
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where AP4 Group relied on your consent to process your Personal Data.
  • Please note that we may ask you to verify your identity before responding to such requests.
If you are a resident of the UK or EEA, you may exercise these data protection rights by contacting us using the information listed below. You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the UK or EEA.
 

Additional Information for Nevada Residents

Nevada residents have the right to review and request changes to their Personal Data that is collected through this Website. To exercise this right, please contact us at Privacy@ap4.com.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. If we make material changes to how we treat our users’ Personal Data, we will notify you through a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Security

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment. 

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights under the GDPR, please contact us at Privacy@ap4.com 

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